Background:

LOVE CORN is looking to transform the snacking industry with a low sugar, vegan, and gluten-free premium crunchy corn snack. Originally based in the U.K, LOVE CORN has started to see significant growth in the U.S market, both in retail and online.

Challenge:

The LOVE CORN team launched their U.S e-commerce store in October 2020. Beginning in January 2021, they tasked us with launching a free “Sampler” campaign and finding other ways to grow their business.

Solution:

Before launching the “Sampler” campaign, we implemented an email flow to onboard new customers and drive repeat purchases. Once complete, we created the Facebook campaign, leveraging different creative assets to improve performance. We also designed a weekly reporting dashboard to share key insights with the LOVE CORN team.

Within a few weeks of launch, we started to see strong results, and began working on other acquisition efforts such as:

• New Facebook campaigns promoting individual flavors, the “Fab Four” variety pack, etc.

• Google search, shopping and display campaigns

• Pinterest conversion campaigns - focused around key events such as the “Superbowl”, “Back to School”, etc.

• TikTok reach campaigns