Background:

Founded in 2013, TB12 is the health & fitness brand from the mind of 7-time Super Bowl Champion Tom Brady and his longtime trainer, Alex Guerrero. He and the TB12 Body Coaches share the secrets that have powered Brady’s decades of elite training, recovery and nutrition. The company offers recovery tips, nutritional supplements, exercise products, and in-person workouts at their TB12 locations for everyone from elite athletes to weekend warriors.

Challenge:

With a flourishing e-commerce business, TB12 was eager to expand their 2021 digital footprint into other marketplaces such as Amazon.

Solution:

A successful launch on Amazon requires optimization at every consumer touchpoint. Before getting started, we worked with the TB12 team to identify the right product assortment and fulfillment strategy. Once we were aligned, we began the setup and launch process, inclusive of the following tasks:

• Conducted keyword research to create optimized product detail pages

• Outlined the A+ content and Brand Store pages

• Developed a robust advertising strategy utilizing different ad placements, creative types and keyword/ASIN targeting

• Leveraged Amazon Experiments to improve conversion rate and Amazon Posts to drive additional traffic

• Created new Virtual Bundle products to increase AOV